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Digital Media Specialist

Creative and technical digital marketer delivering engaging campaigns, measurable results, and meaningful audience connections.

Digital Marketing Specialist with 10+ years of experience creating engaging digital experiences across email, web, social media, video, and digital advertising.

I combine creative storytelling with data-driven strategy to develop marketing campaigns that increase engagement, optimize performance, and support organizational growth.

(◕‿◕✿) Creating impactful digital experiences through strategy, design, and data.

Skills
Email Marketing & Automation
Planning, developing, and executing email marketing campaigns that engage audiences and drive measurable results.

My experience includes Salesforce Marketing Cloud, newsletter creation, HTML email development, audience segmentation, automation workflows, A/B testing, campaign strategy, and performance reporting.
Campaign Performance Analysis
Evaluating marketing campaign results to measure effectiveness, identify trends, and optimize future performance.

I analyze key metrics such as open rates, click-through rates, conversions, engagement, and audience behavior to provide actionable insights and improve campaign outcomes.
Marketing Analytics & Reporting
Tracking and interpreting marketing data to measure success, support strategic decisions, and maximize return on investment (ROI).

My experience includes creating performance reports, monitoring website and email analytics, identifying audience trends, and using data-driven insights to refine marketing strategies and improve results.
Content Creation & Marketing
Creating compelling digital content that informs, engages, and inspires audiences while supporting organizational goals.

My work includes developing website content, email campaigns, social media posts, graphics, photography, video, and promotional materials that maintain brand consistency across multiple channels.
AI-Assisted Content Optimization
Leveraging AI-powered tools to accelerate content creation, improve efficiency, and enhance marketing performance while maintaining quality and brand standards.

I regularly use ChatGPT, Microsoft Copilot, Claude, Gemini, and Adobe Firefly to assist with writing, research, brainstorming, image generation, workflow automation, and content refinement. Every AI-assisted output is reviewed, edited, and fact-checked to ensure accuracy, consistency, accessibility, and organizational compliance.
Portfolio
Website Design & Content
Designed, built, and coded the Sundara Salon website, creating a modern, responsive online presence that reflected the salon's brand and services. Developed engaging page layouts using HTML and CSS, wrote compelling website copy, and created custom graphics and visual content to enhance the user experience. Managed the site's overall design, content, and functionality to effectively showcase services, promote the brand, and provide visitors with a seamless browsing experience.
  • Client
    Sundara Salon
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Promo Video: Audi A5 Quattro 2.0L Turbo
Produced, filmed, and edited a promotional product video for the MagnaFlow Performance Exhaust system designed for the 2013 Audi A5 Quattro 2.0L Turbo. Captured high-quality footage highlighting the vehicle, installation details, and exhaust sound, then edited the video in Adobe Premiere Pro to create a polished final product. Combined dynamic visuals, clean transitions, audio enhancement, color correction, and pacing to effectively showcase the product's performance and help customers make informed purchasing decisions.
  • Client
    MagnaFlow
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Promo Video: Legendary Automotive Designer Chip Foose
Edited a promotional video featuring automotive designer and builder Chip Foose and his partnership with MagnaFlow Performance Exhaust. Using Adobe Premiere Pro, I assembled and refined footage, incorporated graphics and branding elements, balanced audio, and paced the edit to highlight Foose's custom vehicle projects while showcasing MagnaFlow's commitment to quality and performance.
  • Client
    MagnaFlow
Social Media Campaign: Instagram
Developed and executed a social media campaign to increase Girl Scout membership across Orange County. Created engaging photos, videos, and graphic content using Adobe Creative Cloud and Canva, crafted compelling messaging tailored to parents and caregivers, and optimized content for Facebook, Instagram, and other digital platforms. The campaign highlighted the benefits of Girl Scouting, promoted local troop opportunities, and increased awareness, engagement, and membership inquiries through strategic storytelling and consistent brand messaging.
  • Client
    Girl Scouts of Orange County
Girl Scouts of Orange County Membership Social Media Campaign Sample 1 Girl Scouts of Orange County Membership Social Media Campaign Sample 2 irl Scouts of Orange County Membership Social Media Campaign Sample 3 irl Scouts of Orange County Membership Social Media Campaign Sample 4
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  • Client
    Girl Scouts of Orange County
Email Campaign: Support Camp
Developed and deployed a responsive fundraising email campaign in **Salesforce Marketing Cloud (SFMC)** to support Girl Scout summer camp scholarships. Used audience segmentation, personalization, HTML email development, and performance tracking to deliver compelling donor messaging that inspired giving and maximized engagement.
  • Client
    Girl Scouts of Orange County
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A quick overview of my work history from the past 15+ years. View my Resume for more details.

Professional
Experience

Overview
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I Heart what I do.

I love combining creativity with problem-solving to create digital experiences people actually enjoy.

Whether I'm designing an email, updating a website, producing a video, or creating graphics, I enjoy turning ideas into polished, engaging content that helps organizations connect with their audience.